Community RelationsA strategic communications program realizes greater success when you rely on targeting communities with a significant population of potential customers. Find opportunities to tell your story to targeted well-established groups of people with a common self-interest. Plug your best ambassadors into the various opportunities to be active and visible in your community, gaining support and advancing your mission by serving the purpose of the community group as a whole. It's so much easier and much more effective when you have a captive audience of the like-minded. |
