Keynote Speaking & Program Facilitation

Michelle Rathman has been featured in countless publications providing nuggets of wisdom and insight from her experiences in business and life. She engages audiences on a variety of topics and with her unique brand of humor and no-nonsense style. Here is a sampling of just a few of her keynote or long-format seminars she can facilitate for you:

“You've Got to Have Your Sneezers” - The Art and Science of Building a Successful Strategic Community Relations Program. Imagine if you could have highly regarded members of your community using their influence to move dozens, even hundreds of people toward your community health objectives. What would happen if you suddenly added 100 people to your marketing and sales force, with all the benefit of their finesse and favorable results, but without the burden of payroll? Community Relations takes on a whole new meaning when you Do It With Impact! During her high-energy, interactive program, Michelle shares simple strategies and tangible tactics for creating effective community relations alliances. Having developed and managed an endless stream of community relations programs and alliances over nearly two decades, she provides the prescription for how to achieve and maintain programs that promote healthy communities and at the same time, increase referrals, preventative care patient volumes and interest in the services hospitals provide.

Building a “Playbook” to tackle Marketing, Public and Media Relations - Far too many rural and critical access hospitals watch community members drive past their facility on their way to a competitor's place – even though they oftentimes have the same technology, services and better personal service. Why?  If you build it, will they come? Strategic, controlled and intricately-planned communications is essential to any hospital planning a major renovation or replacement project. Michelle’s signature program, “THE HUGE IDEA” is interactive, thought-provoking and a departure from the everyday. Creativity after all, is the thing that drives vision. During the HUGE IDEA session, participants will begin to create their organization’s own ‘Playbook’ in order to map out and manage the marketing, public and media relations that are all essential to a modernization project.

To engage Michelle, write to: info@doitwithimpact.com